Our story began more than 45 years ago when our founder, Dr. Harry Ferrari, pioneered a way to create a pliable tennis string that mimicked the characteristics of natural gut tennis string. Throughout the years, weve taken our experience in racquet sports and channeled it into the creation of our full-line of innovative tennis and pickleball equipment. We want to help you not only find your passion, but also grow in the sport with us! This is where our slogan, Never Stop Playing, comes into play. These three words above not only serve as our slogan, but also as a constant source of motivation as we continue to help players like you find and nurture your love for your sport. We understand that athletes have a life-long need to grow, to perform, and to strive for excellence which is why we never stop innovating and improving our technology.